the heart & soul of SR

Each item is sourced with love and intention by Fiona Griffin, an Irish native living in Copenhagen, Denmark.

“Live less out of habit and more out of intent” is the mantra we should all try to live by. Building a conscious wardrobe has thought me so much about myself, my buying habits and my values. Slow fashion unites a beautiful community of people trying to make a difference for our planet and for the hands that make our clothes, the real fashion victims.

I worked in the fashion industry for more than 15 years, working for some of the world’s biggest retail giants. I know first hand the sheer volume of textiles being consumed on a weekly basis. It’s shocking, it’s sickening, its unethical and its destroying our planet. So I began a new journey, one where I adapted a more sustainable and slow approach to fashion. I made a decision to be part of the solution and not the problem.

I love to share the story of each piece so you are more connected to its past and therefore will treasure it more in the future. I hope you find something that speaks to your inner soul and above all I hope you find a piece that you will love for many years to come.

To learn more about me and ways I practice sustainability in my everyday life take a peek at my Youtube channel.